Enrico Sartor’ bestseller on international marketing and recruitment of international students by Italian universities. In nearly 200 pages, the author investigates the most, and least, know instruments of international recruitment.
To what extent are Italian Higher Education Institutions (HEIs) internationalised, as far as the recruitment of foreign students is concerned?
What are the best marketing practices and admission procedures developed with this objective?
This work examines the global market of higher education, with a special focus on the Italian university system.
Though someone has listed up to 88 ways to recruit international students, the present work will primarily account for the most effective ones: agents, fairs, and online tools.
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[…] Before engaging with educational agencies, let alone building a network from the scratch, few points may help HEIs willing to do their marketing and recruitment via agencies. […]