Students fairs the best circuits is the new Monsuni research that maps the most relevant fair providers, both online and in person.
The COVID-19 reshuffle has in fact had in this field at least two long-lasting consequences: 1) some fair providers have gone 100% online and 2) most, if not all, fair providers now run some operations both online and offline.
International marketers then need to keep updated with these changes. The mere presence of an online calendar is per se an opportunity for HEIs, as allows to double the penetration in some markets where traditionally the activities were only in person. To this respect, check out Monsuni’s report on online fairs.
So which are the best circuits of (tertiary education) students fairs? Of course, mapping the entire students fairs world is somewhat impossible, as fairs continuously change, the providers themself today offering other kinds of services, tomorrow including fairs as well. Also, at the time of writing (May 2021) fair circuits are being closed town, or not marketed for the 2021/2022 recruitment period.
That said, here’s the list:
FPP is a Brazilian provider that recently gone 100% virtual. Thye sport an interesting calendar for MBA, offer third party webinar. Some calendars are restricted to specific advertisers (e.g.: US institutions), and the 2021 Winter calendar is already available online. Basically, they cover the whole world.
ABC is a Russian / US provider, offering only online solutions. They operate worldwide, with a useful split between BA and MA events, though for MAs ABC just offers events in the MENA region, the Indian sub Continent, and Africa. Many of the advertisers are Russian HEIs and they offer clear infographic details within the website.
UK based, BMI features a quite small circuit, though they have in years gained market share in some big sending country (e.g., Brasil). Expensive it may seem, they offer two calendars, online and face-to-face, as well as a detailed factsheet for all the destination they cover. As well, BMI offers direct marketing services such as content marketing, webinar, video, social, and direct email marketing (DEM).
A German company, Begin reports its experience in 38+ different states, though their main focus is on Russia, the -stan countries, Africa and South-East Asia. Begin offers online and in presence fairs, and its calendar is bookable down to the end of 2022. They also offer online promotion and service of webinars and seminars.
A Dutch provider, Educational Fairs offers a great intelligence service on most markets. They offer online and offline circuits, valuable also for a business clientele. Though prices vary a lot, nonetheless there are several countries and regions covered, with well-designed circuits, nicely combined between online and offline.
UK-based, QS, aka the ranking provider, is increasingly present as a service and event provider in the post-grad international market. Its calendar offers both online and in presence events, often matching the city circuit with the type of searched education. Therefore, it offers a high granularity per country. Though prices are quite high, the brand QS ensures higher visibility if compared to other providers.
France-based, Access masters focus mainly on business schools and related educational providers, only at a masters level. The website sports a directory with the featured schools. Offering both an online and an offline calendar, costs are not detachable from the website.
As a Bulgarian provider, Integral mainly focuses in the Balkan area, maintaining an in presence calendar in 14 cities. Fees are mid-range, the circuit is quite close to European HEIs, and hence more overall economically sustainable than others.
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