Just online options for fairs?  Virtual student recruitment fairs are nothing new in the international marketing landscape.

As back as the beginning of the 2010s was it possibile to find providers offering such services. At the time, few would bet on the future of virtual fairs mainly because “the human contact” was essential.

COVID-19 has changed that paradigm: what was the plus (the human contact), now is the minus.

Consequently, most fair providers, public and private, today offer also on-line solutions. And schools have gradually become accustomed to virtual booths, as well as to uploading posters and PDFs.

The surprising news is that some providers are going exclusively online: they will stop organising physical, on site, fairs.

So just online options for fairs? In a February 2021 enlightening webinar, FPP explained the advantages of online events:

1. More prospective students. Online events gather all interested students from one country, not one city

2. Parents frequently are present, too

3. Reduced costs for HEIs, from travel costs to printed material

4. More sustainability, as staff needn’t travel, i.e. their carbon footprint is lower

5. Greather automatisation of the process, i.e. leads do not go wasted

Check out FPP’s virual offere here.