Determinants of tertiary level students’ overseas decision

Article by Swajan Das

This paper aimed to identify tertiary level students’ influence factors, which determine their overseas study decision. From the related literature, this study identified 4 push factors, 14 pushpull factors and 16 pull factors. Push factors determine why the students go abroad for higher education; pull factors determine where those students are likely to go; and pushpull factors have both push and pull impacts. Because of having divergent influences, these factors were disseminated at six levels into push and pull categories. It is recommended for university marketers to develop customized marketing strategies, when targeting students from Asian developing countries.

 

The article id dwoloadable c/o: https://www.academia.edu/33010538/DETERMINANTS_OF_TERTIARY_LEVEL_STUDENTS_OVERSEAS_STUDY_DECISION?email_work_card=view-paper

 

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